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Postgraduate Diploma in Strategic Marketing (Fast Track )

Duration

3 months

Online

£1200

UK / International

£2500

Course Overview

The aim of this  intensive, dual award, programme is to provide learners with the skills and understanding in marketing and branding that align with good strategic decision making to maintain organisations’ competitive advantage.

Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.

The qualification enables learners to progress into or within employment and/or to work toward a relevant master’s programme with advanced standing.


Entry Requirements

An honours degree in a related subject or UK level 6 diploma or an equivalent overseas qualification.
Additionally, applicants must be 21 years or older at the beginning of the course and have minimum 2 years relevant work experience.
English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency.

Modules Covered 

  1. Modern Marketing Trends and Principles

  2. Consumer Insights and Marketing Communications

  3. Digital Marketing and Social Media Strategies

  4. Current Challenges in Strategic Marketing

  5. Advanced Strategies in Brand Management

  6. Comprehensive Marketing Research Analysis



Intake Dates

The online program is asynchronous, allowing for immediate enrollment at any time throughout the year. For UK and international students, course sessions start in February, May, August, and November

Awarding Organisation(s)

Students who successfully complete the Postgraduate Diploma in Strategic Marketing at Telford Business School are awarded two distinct certifications:
1. Postgraduate Diploma in Strategic Marketingt - This diploma is internally awarded by Telford Business School
2. Qualifi Level 7 Diploma in Strategic Marketing - This is an Ofqual-regulated qualification awarded by Qualifi.
The dual certification process not only allows graduates to participate in Telford Business School’s graduation ceremonies but also provides the benefits of an Ofqual-regulated qualification. These benefits include broader global recognition and the opportunity for advanced entry into UK degree programs. This dual approach enhances the educational credentials of our graduates, making them highly competitive in the global job market.

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