Course Overview
This programme is designed for learners who already possess foundational knowledge in the subject and are seeking to consolidate their expertise while gaining a qualification that recognizes their advanced learning. It is ideal for those looking to deepen their understanding and achieve formal recognition of their existing skills and knowledge.
Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.
The qualification enables learners to progress into or within employment and/or to work toward a relevant master’s programme with advanced standing.
Entry Requirements
An honours degree in a related subject or UK level 6 diploma or an equivalent overseas qualification.
OR Mature learners with relevant management experience. Applicants must be 21 years or older at the beginning of the course.
English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency.
Modules Covered
Modern Marketing Trends and Principles
Consumer Insights and Marketing Communications
Digital Marketing and Social Media Strategies
Current Challenges in Strategic Marketing
Advanced Strategies in Brand Management
Comprehensive Marketing Research Analysis
Intake Dates
The online program is asynchronous, allowing for immediate enrollment at any time throughout the year. For UK and international students, course sessions start in February, May, August, and November
Awarding Organisation(s)
Students who successfully complete the Postgraduate Diploma in Strategic Marketing at Telford Business School are awarded two distinct certifications:
1. Postgraduate Diploma in Strategic Marketingt - This diploma is internally awarded by Telford Business School
2. Qualifi Level 7 Diploma in Strategic Marketing - This is an Ofqual-regulated qualification awarded by Qualifi.
The dual certification process not only allows graduates to participate in Telford Business School’s graduation ceremonies but also provides the benefits of an Ofqual-regulated qualification. These benefits include broader global recognition and the opportunity for advanced entry into UK degree programs. This dual approach enhances the educational credentials of our graduates, making them highly competitive in the global job market.
Progressions
The Qualifi Level 7 Diploma enables learners to progress into or within employment and/or continue their further study. As this qualification is approved and regulated by Ofqual (Office of the Qualifications and Examinations Regulation), learners are eligible to progress to Master’s top-up at many universities in the UK and overseas with advanced standing. Student's who successfully complete this programme with us are guaranteed entry to our MBA Advanced Entry programme.